The Gunnery

Relationsmith Clients - The Gunnery

Founded in 1850, The Gunnery is a 9-12 coeducational boarding and day school in Washington, CT. With an Annual Fund goal of over $1.3 million and a student body comprised of the best of the best, The Gunnery relies on online email campaigns, newsletters, and video to build relationships with its consituents.

  • OBJECTIVE
  • Reconnect alumni with school, especially younger alums.
  • Keep current parents up-to-date on monthly happenings at school.
  • Provide useful and important information to prospective students.

  • SOLUTIONS

On The Go — Alumni and Parent Email Newsletter
On The Go provides a monthly snapshot of school happenings, as well as harkens the yesteryear with features such as "The Gunnery Detective." Every issue contains profiled alumni/ae, sports highlights, news and events. Customized versions present content best suited for alumni or parents.

One Gunnery — Admissions Email Newsletter
One Gunnery gives prospective students a look at both the school and students, current and past. Sent five times during the admissions process, the admissions publication reaches out to interested men and women, and their parents.

Online Videos & Custom Media Page
Online videos highlight important aspects of the school. Videos give alumni, parents, alumni, and prospective students a firsthand, live-action look at the people, places, and activities that make The Gunnery special.